The White Sox are close to signing the biggest free agent in the game — the rap game, that is.
Chicago is closing in on an ambassador deal with independent artist Chance The Rapper, ESPN reports. The team will pay him to participate in activities aimed at bringing younger fans into the fold, not unlike the position Drake holds with the Toronto Raptors.
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Chance the Rapper rocks a White Sox jersey while performing at the Governor’s Ball on Randall’s Island.
“For anyone over 28 years old, they’re thrilled that Frank Thomas is back with us (as a special consultant),” Brooks Boyer, the White Sox’s VP of marketing and sales, reportedly said. “But we want to talk to those who are even younger, to develop interest from the Hispanic and the African-American markets. Chance resonates with them.”
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Chance — Chancelor Bennett — grew up on the city’s South Side and has already made an imprint on the team. The 22-year-old redesigned three White Sox caps in a partnership with New Era, MLB’s official cap producer. According to ESPN, he recorded the intro video that will be played at U.S. Cellular Field this season.