The company behind Scrub Daddy — the most successful product ever pitched on “Shark Tank” — is accusing a man of tricking customers with a knockoff sponge.
Scrub Daddy says Brian Reaux’s attempt to push “Scrub ‘N EZ” will confuse faithful Scrub Daddy customers because of the similar name and use of a smiley face … this according to the lawsuit, obtained by TMZ.
In the docs, Scrub Daddy also has beef with Reaux marketing his sponge holder as fitting “perfectly in Scrub Daddy [sponges].”
SD has reportedly generated more than $ 75 mil since striking a deal with Lori Greiner on the show. The company wants “Scrub ‘N EZ” to change its name, and quit using Scrub Daddy in advertising.