Beyoncé’s found another way to run the world. Or at the very least, expand her empire.
Bey is releasing a line of workout gear, dubbed “Ivy Park,” which is named after daughter Blue Ivy and Parkwood Park, a Houston spot she used to frequent as a child.
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Beyoncé’s new fashion line will be sold exclusively at Nordstrom, Topshop, and Zalando.
The sporty fashion line will be available April 14 and sold exclusively at Nordstrom, Topshop and Zalando.
To help celebrate the big news, Queen B will be gracing the May cover of Elle and Elle UK, where in a rare interview she talks about “freedom, feminism, and how her new fashion line helps women love their bodies,” according to the publisher.
The “Formation” singer also released a two-minute YouTube commercial to promote the new line, filmed in Parkwood Park and featuring her 4-year-old daughter.
“I would wake up in the morning and my dad would come knocking on my door, tell me it’s time to go running. I remember wanting to stop, but I would push myself to keep going,” she says in the clip. “I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero … there are things I’m still afraid of. When I have to conquer those things, I go back to that park.”
Beyonce covers the Elle U.S. May 2016 issue. Issue hit stands on April 6th, 2016. She is wearing a Cotton sweatshirt and elastane-blend bodysuit from her new fashion line, “Ivy Park.”
In the last philosophical line, she asks, “Where’s your park?”